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How to See the World as an Agency Pro: Tips for Landing a Job Overseas And how to survive abroad By Christine Birkner Working abroad has the same allure that studying abroad does: the opportunity to immerse yourself in a foreign culture, get invaluable work experience and push your creative boundaries. Whether you're working abroad through your agency network or setting out on your own, here's some advice for landing an overseas job--and how to survive once you're...
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A W+K Recruiter Shares Her Best Advice on How to Stand Out From the Competition 'We look for unique thinkers, artists, makers and doers' By Melanie Myers You've spent your entire life reading, writing and studying for this very moment. Now it's time for you to go out and seek the right place where you can apply all that knowledge. So how do you actually land the job you want? The world has changed significantly since the first time I was in...
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Delta Is Thanking All 80,000 Employees By Name in a 50-Hour, Celebrity-Filled Facebook Live Moxie in Atlanta partners with the airline By Katie Richards It's a tough time to be in the airline business. Delta knows that and wants to thank it 80,000 employees for the hard work they put in every day. Today Delta is running a 50-plus hour Facebook Live event--one of the longest live events on the platform, according to the brand. Delta partnered with Publicis...
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Axe Tackles ‘Toxic Masculinity’ by Revealing How Deeply Young Men Struggle With It 'Is It Ok for Guys?' campaign is based on real Google searches By Tim Nudd In a matter of just a few years, Unilever's Axe has gone from unabashedly (and often crassly) celebrating male stereotypes to forcefully opposing them. And its new campaign, from 72andSunny Amsterdam, represents its boldest step yet in combating what it's now calling "toxic masculinity" and its debilitating effects on young men. The new work is...
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Nutella Will Serve Up Gooey, Chocolaty Concoctions at Its First Cafe in Chicago The location will open May 31 By Katie Richards If you're one of those people that puts Nutella on everything or just eats it straight from the tub, it might be time to head to Chicago. On May 31, Nutella parent company Ferrero is opening the very first Nutella restaurant, the Nutella Caf? in Chicago. "We wanted to create a world of Nutella for...
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Check Out Clio’s Top Sports Marketing and Advertising Honorees, Including Mario Andretti MLB's Bob Bowman scores the 2017 Innovator Award By Christine Birkner Tuesday night, Clio Sports, which honors creative excellence in sports marketing and advertising, held its annual awards show in New York, hosted by ESPN's Hannah Storm. Race car legend Mario Andretti was honored with the Stuart Scott Lifetime Achievement Award, which celebrates a major sports figure whose career contributions have made an impact on the...
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McDonald’s Apologizes and Will Pull This Tactless Ad About a Boy and His Dead Father Approach to a sensitive topic goes awry By Patrick Coffee UPDATE: Immediately after we published this story, a McDonald's U.K. spokesperson confirmed that the chain had reversed course and decided to pull the ad. "We can confirm today that we have taken the decision to withdraw our 'Dad' TV advert," the statement read. "The advert will be removed from all media, including TV and cinema,...
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