Marketers are great at marketing everywhere except in their own organization. Want to change that? Read Sarah Weiss’ article on how to translate marketing into hard numbers and prove its worth beyond providing a sales spike.
Also, the growth of composability in CDPs and other applications could have a big impact on the entire martech stack. Editor at large Kim Davis explains the trend towards unbundling apps from data.
Speaking of martech stacks, has your organization made any replacements in the last year? If so, consider taking our brief MarTech Replacement Survey. It only takes a few minutes.
Constantine von Hoffman
Managing Editor
