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Social media engagement can help you keep your followers interested in your brand.

Here’s how to set up an effective engagement checklist, courtesy digital marketing company, Volume Nine.

Also, Many questions remain as to how the DOOH – versus traditional OOH – should impact decisions running the gamut from overall buying strategy to creative, measurement and even turn-around time.

Ubimo’s Ran Ben-Yair clears up these misunderstandings for marketers so they can get the most out of their DOOH spend.

Also ICYMI:

• Checkfront, the world’s leading independent booking management platform for travel experiences, announced the closing of a $9.3M Series A investment round.
• Banzai, a cloud software-as-a-service provider of Event Marketing Automation solutions for enterprise marketers, announced that it has raised $7 million in equity financing led by DNX Ventures.
• 70% of marketers spend more time creating digital advertising content than they’d prefer, finds new Celtra report.
• Less than 10% of C-level executives use social listening tools for reputation management, according to Talkwalker’s new Global State of PR report.
• CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers.