While many marketers believe they are still achieving scale while waiting for cookies to disappear from Chrome, the reality is that audiences have already started to vanish with the ongoing elimination of IDFAs. 

According to new Blis research, almost half of mobile audiences (46%) and nearly half the audiences on desktop (40%) are currently being missed. What was thought of as a future problem is a pressing issue today. However, there are ways advertisers can reach and re-engage these missing audiences.

Download this new guide from Blis to learn: 

• The percentage of audiences already being missed
• The lifestyle groups that make up missing audiences and what it means for marketers’ ROI
• How an advertising partner can help get brands back on track and how to choose the right one