6 challenges businesses face when deploying CDPs
| Marketing management | | | Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams. | | |
|
| Marketing management | | | Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results. | | |
|
| Customer data platform (CDP) | | | Like many ambitious software deployments, CDPs present a number of deployment challenges. Here's how to overcome them. | | |
|
| Best practices | | | Reach more audiences with hyper-personalized content. Here are six first-party data best practices to elevate your marketing and drive business results. | | |
|
| B2B marketing | | | From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing. | | |
|
| Content marketing | | | Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters. | | |
|
| MarTech buyer's guide | | | Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies. | | |
|
| B2B marketing | | | MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics. | | |
|
| Free online event | | | Listen in on eye-opening discussions about GTM, ABM, influencer marketing, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities. See the agenda | | |
|
What they're saying | | “In the next three to five years, successful CMOs will act as both integrators and innovators — blending data, automation and human creativity. Balancing strategic thinking with technological insights will be critical, but keeping the customer at the center will define true marketing leadership.” – Greg Kihlstrom in How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape. “ Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech — whether you are selecting, implementing or managing these platforms — gives you another way to lead in using customer data.” – Anna Mourão in How to build use cases to break down customer data silos. | | |
|
| Spread the marketing love. | | Copy and share
this link! | | bit.ly/mtnl |
|
| Craving some interaction? | | Connect with us
on social. | | |
|
| Looking for the perfect tool? | | Try Semrush for 14
days... for free! | | Get Started |
|
|
|
|
|
