Slow periods are the time to create a foundation for your business and boost your productivity.

Add some compelling titles to your reading list as we explore the literary favorites of these rising stars in the real estate industry.

Real estate is sometimes fun and games. REALTOR® Magazine wants to know about your funniest or most embarrassing memory while working with customers in the field. Give us the details and your story may appear in the print magazine's "In the Trenches" section. Don't be shy!

YouTube's Spotlight Moments offers contextual ad targeting around videos tied to cultural events that AI deems as gaining popularity and sponsorship of related dynamically curated channels. YouTube also says tests of its AI-fueled Video Reach campaigns delivered 54% more reach and reduced costs by 42% and Video View efforts yielded 40% more views and lowered the cost-per-view compared to regular in-stream ad tests.

For buyers willing to take on a historic building, renovating church structures can be an appealing option.

Homebuilder confidence has declined to the lowest level since January amid elevated mortgage rates, according to an index maintained by the National Association of Homebuilders and Wells Fargo. Higher interest rates are pricing some buyers out of the market, and they are also affecting the cost of construction loans, according to Alicia Huey, chair of the NAHB.

Cloud computing accelerates business growth and development by helping companies access the most up-to-date IT resources, business journalist Alexandra Wilson writes. Compared with more traditional technology, cloud computing provides better cost-effectiveness, data security and flexibility, among other benefits, Wilson notes.

Plunging home sales are adding to the horror of Halloween this year, but market shifts are a time to be brave and confront the demons in your business.

Workplace culture is key to retaining talent and music can be a powerful way to foster an inclusive environment that brings employees together, writes TouchTunes' Ross Honey. Honey explains the different ways music can unite the workforce, from forming workplace choirs to recognizing individual or team achievements via personalized songs or playlists.

In locations across the U.S., parking areas are being designated for those living in their cars, in many cases for people who have been unable to secure housing despite working full-time jobs.