If you’ve been reading these emails for any length of time... 
 
You’ve heard me talk a lot about my belief that 
 
"Success is simple, once you accept how hard it is." 
 
There’s a reason for this recurring theme… 
 
Everyone wants to believe that there's some growth hack or "weird trick" successful people know about that they don't. 
 
But there isn't. 
 
The only "weird trick" I've found is called... 
 
"Know what you want out of life, and do the things you need to do to get it"
 
More specifically... 
 
If you want to make success easier and the right decisions automatic...
 
You need to get crystal clear on your values and vision. 
 
Because when you know exactly what you want and what you value... 
 
Everything else becomes easier. 
 
Should you go to Vegas for that bachelor party?
 
Should you skip your workout and order from DoorDash instead?
 
Should you cancel date night because you want to make one more sale?
 
Should have a couple of drinks with your buddies... even though you drove?
 
The wrong answer to these questions can literally ruin your life, your marriage, or your business. 
 
But when you know what you value... 
 
If you know what your vision is (and what actions will take you closer to it)... 
 
These decisions don't even come up on your radar. 
 
...You simply act in alignment with your values automatically. 
 
Every decision is easy when you know what matters.
 
Because your values and vision drive every decision.
 
If you value a happy marriage and great relationship with your kids? 
 
Stay the heck out of Vegas. 
 
If your vision is to live a long life with tons of energy? 
 
Get your butt in the gym and forget about the junk food. 
 
Want to keep the greatest partner you ever imagined?
 
Then stop sacrificing date nights for "one more sale" at the office because you aren't willing to be disciplined with your time and attention. 
 
(No excuses on this one... I've coached CEOs of 9-figure companies who are way busier than anyone else you'll ever meet... and they still make it home for date night each week, so can you). 
 
Unless you want to be the person who had it all and then threw it all away... 
 
You MUST set clear rules and boundaries for yourself to make your decisions automatic and keep you out of trouble...
 
...And then get accountable to those rules and boundaries with someone you deeply don't want to disappoint. 
 
Know what's important. Know what isn't. 
 
And act in alignment with that knowledge. 
 
If you'll do this... 
 
The game of life is easy to win. 
 
Success Loves Speed, 
 
Craig