Marketing technology

How to streamline martech stack management using AirTable, Make and Slack

Discover an easy-to-use system to evaluate, collaborate, deploy and manage your martech stack in this walkthrough.

Marketing technology

M&A activity increases in martech sector, while investment, new products slow down

New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report.

Digital advertising

Google Performance Max gets new AI-powered video creation, asset testing

Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.

Customer data platform (CDP)

The age of personalization: How to prepare when nobody’s prepared

Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.

MarTech webinar

Use AI to supercharge your ABM campaigns

Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.

Marketing technology

It’s the age of AI agents: See how marketers can build one themselves

Walk through a simple example of AI bringing together customer data for personalized experiences.

Marketing artificial intelligence (AI)

3 marketing use cases for generative AI that aren’t copywriting

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals.

MarTech intelligence reports

Marketing automation for everyone! A guide for new users and potential upgraders

Whether you’re a new user looking to implement a MAP or someone evaluating your current solution, now is the perfect time to assess how these tools can benefit your business.

Digital advertising

Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers.

Free industry report

How does your martech stack stack up?

Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey.

Download your free copy

What else we're reading

• Companies like the concept of customer satisfaction more than the reality.
• On Reddit, they’re discussing whether there’s less competence as you get closer to the C-suite.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Take a look at the state of CDPs in our free Marketing Intelligence Report Customer Data Platforms: A Marketer’s Guide

What they're saying

• “While there is no one-size-fits-all approach to managing martech in an age where the new tool spigot is wide open, one thing is obvious: If you don’t have a really good, easy-to-use system for evaluating, collaborating, deploying and managing your martech stack, you’re already falling way behind.” Paul Fleming in How to streamline martech stack management using AirTable, Make and Slack.
• “If you want real conversions, stop focusing on clicks. Start creating experiences that feel natural, frictionless and valuable for your audience. Most marketing content today is built around what businesses want: stats, forms, clicks and trackable metrics. But to truly engage your audience, you must play to their desires, not the business’s.” Moni Oloyede in 3 critical steps for creating content that converts

From Search Engine Land

• Google Performance Max gets new AI-powered video creation, asset testing
• How to develop PPC testing strategies
• How to deal with SEO emergencies
• Compare top marketing automation platforms: A guide for new users and potential upgraders
• Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns