Guide to investing in a US election year

Dear voornaam,

US election years are times of heightened uncertainty in financial markets, spurring many investors to move into cash. Rather than being reactive, advisers should support clients to maintain a long-term focus regardless of the outcome at the polling booth. To give investors confidence around investing in an election year we analysed over 90 years’ worth of investment data collected across 23 election cycles, tracking the strategies that yielded the best returns. The results of this analysis are presented in our guide.

Key topics include:

•	Whether it is better to “time the market” or spend “time in the market”
•	What happens to financial market volatility over the course of election years
•	What investors can expect if a Democrat versus a Republican wins

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