| Hello! Gen Z is crucial for businesses that want to succeed in the next decades. Anna Kuzmenko, COO at Fiksu, suggests some ideas on how to market to the youngest buyers on Connected TV. She writes: Z-ers is aware of recent innovations, so they expect brands to stay tuned with digital developments and use them in commercial campaigns. Marketers need to select the proper media strategy to remain captivating for this audience. Also, from predictive analytics platforms to tools that automatically route the right leads to the right person, we look at how martech is helping companies overcome data paralysis. In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
