| Hi everybody, Among the most popular Primal principles over the years has been the 80/20 Rule: Give the Primal Blueprint 100%—but relax as life moderates the picture. Rest assured that a consistent 80% "end result" alignment will get you where you want to be in terms of health enhancement, fat loss, and more. Keris Marsden and Matt Whitmore were two people in the paleo space who got it. They understood that folks were looking for long-term ways to shift their lifestyles for more vitality and better health. Most were ready for change but needed simple concepts and easy methods to make the shift a sustainable one. In short, people needed a plan that would hold up to the demands of a busy, everyday life. Enter the Paleo Primer series. Paleo Primer: A Second Helping took the ideas of their initial book to bigger fruition and easier execution. Their BOSH Index (Body Of a Super Human) and Top 10 Lists of best food choices within dietary categories brought paleo principles down to earth, while their personalized meal plans for fat loss and peak performance as well as 130 new and delicious recipes made "fitter food" easier than ever to put on the table. And they did it all with great graphics, solid science, and a killer sense of humor. You can imagine how thrilled I was to support their project through Primal Blueprint Publishing. Their book remains among my top recommendations for anyone looking to make a transition to Primal eating and living. This month I'm highlighting their contribution to ancestral health and pairing it with a deal that can help fuel the dietary changes they champion. Now through the end of October, I'll include a hard copy of The Paleo Primer: A Second Helping FREE when you purchase a Primal Kitchen® Primal Pantry Kit. | 
