Dear John,
By 2023, we forecast that nearly 1 in 5 digital ad dollars will be spent on retail media networks.
That’s why we are pleased to offer this guide from our friends at InMobi, which focuses on the current state of retail media.
Insights found in “Your Guide to Achieving Retail Media Success” include: - Why first-party data, attribution, and other factors are the driving force behind investment
- How transforming the shopping experience can lead to incremental revenue opportunities
- 5 things you need to know to put your retail media strategy into action
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