Good morning, Marketer, and in the event you run events…
Some great advice from our new contributor Lisa Shaw. She’s a content strategy and event marketing maven, and she brings those two threads together by explaining how you can squeeze maximum value out of your event content.
It’s something we’re thinking about all the time, but one thing we’ve been doing regularly is leveraging our MarTech speaker sessions by providing written summaries — useful for anyone who doesn’t have time to sit through a presentation or just prefers to ingest content by reading.
Which reminds me, of course, that we’ll have a stack of more conference content to leverage with MarTech coming up later this month. It’s free: Register here.
Kim Davis,
Editorial Director
