Wouldn’t it be great if you could give martech tools a thorough test before signing the contract? Thanks to Third Door Media President Marc Sirkin, you can. Marc figured out how to use ChatGPT to simulate martech tools and marketing strategy. He lays it out so clearly that even a liberal arts major like me could follow along.

The U.S. Hispanic market is an economic powerhouse, equal to the fifth-largest economy by GDP in the world. It is made up of people descended from many different nations, each with its own unique set of cultural touchpoints and traditions. Mauricio Delgado has three ways to use data analytics to maximize your reach in this valuable market.

We are 20 days from the start of The MarTech Conference, our free, online meeting of marketing masterminds. Unsure about going? Check out the agenda and list of speakers.

Constantine von Hoffman
Managing Editor

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Marketing analytics

3 ways to use data analytics to connect with Hispanic consumers

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Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more.

Customer data platform (CDP)

How to use ChatGPT to simulate martech tools and marketing strategy

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What if you could simulate marketing programs using a CDP before investing in the technology?

Ecommerce

Ecommerce sees positive spending trends

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Consumers and ecommerce brands agree the sector's outlook is positive. But they part ways when it comes to what makes a good shopping experience.

Customer experience

Consumers share what they want from brands

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We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.

Artificial intelligence

What general-purpose AI assistants can (and can’t) do your content with AI and automation

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Discover the strengths and limitations of popular AI assistants like ChatGPT and learn how marketing-specific AI tools can supercharge your content creation.

B2C marketing

Google Ads unveils advanced performance planner for YouTube campaigns

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Google is also testing a new "Promotions" feature for App Campaigns that can create event-driven promotions tailored for mobile users.

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B2B marketing

How to choose a data enrichment solution

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Do you have all the data you need? If you don't, here are the issues to look at when picking a data enrichment provider.

Search Engine Land webinar

The 5 core focus areas of website optimization

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Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas.

Email marketing

iOS 18: Brace yourself for the new Apple Mail inbox

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Prepare your campaigns for iOS 18, which will bring major updates to Apple Mail, including AI features and inbox tabs.

Free online event

Netflix, Nike, Apple, Amazon, Ford... they're all coming to MarTech. Are you?

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Marketers from some of the world’s most iconic brands are attending The MarTech Conference, online September 24-25, for free to explore new strategies and solutions to take their companies to the next level. Don’t miss your final change in 2024 to join them live.

Grab your free pass now

What else we're reading

Good reads and conversations to help good marketers get better.

 Incredible stats on buying cycles that marketers need to see.

Do marketers make the internet worse?” brings a lot of answers from a lot of Redditors.

Wondering how to make your message memorable? There’s science for that.

From Search Engine Land