Plus: Who's heard of the metaverse?

TODAY’S HEADLINES – 08.01.2022  
 
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WRITER’S PASSPORT

How to use dashes and hyphens in AP style

And the difference between em and en dashes.


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INTERNAL COMMUNICATIONS

Internal communicators are the new influencers

A new age of employee communications brings influential reach to workforces and true business impact


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RAGAN AWARDS

How PlayStation 5 took Chile by storm

Sony’s three-stage campaign reached out to media members and influencers to generate coverage and sales, resulting in a win in the "Media Relations Strategy: Use of a Celebrity or Personality" category of Ragan’s 2021 Media Relations Awards.


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MEDIA RELATIONS

It's time for the PR industry to stop with self-loathing and demand better

The long-held tension between public relations and journalism is reaching toxic levels. Fixing it starts with PR professionals having the courage to demand better.


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Razor company starts anti-shaving campaign and 'murder hornets' get a rebrand

Plus: Using #MattGaetzIsTriggered, teen raises $375,000 for abortion funds.


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MEDIA RELATIONS

The art of the podcast pitch

Pitching a podcast isn't like pitching traditional media. 


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EMPLOYEE ENGAGEMENT

Tips for change communications during mergers and acquisitions

LumApps tip sheet offers best practices around change communications during the M&A process.


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