Hardly a day goes by when you don't visit a store, restaurant or supermarket and have an employee ask, "Do you belong to our loyalty program?" Loyalty (or rewards) programs have become ubiquitous. A fact of life in American business. Accordingly, it is helpful to ask what the role of a loyalty program should be...
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August 01, 2018
Brand Marketing Daily
The top trends and topics for marketers
How to Use Loyalty Programs to Target a Brand’s Most Devoted Consumers
Comedian Celeste Barber Tries—and Hilariously Fails—to Recreate Royal Caribbean Magic at Home
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