More than ever, businesses must be willing to adapt to be successful in today’s constantly changing retail environment.  Digital channels are growing in number and complexity, and, at the same time, consumer expectations are increasing. The days of mass messaging to all audiences are gone. Users are engaging across multiple platforms and devices, all the...

For many marketers, planning, creating, and delivering personalized email content for every step of the customer lifecycle journey can be a long and tedious process.  Traditional, static, boring, salesy emails are both outdated and unwanted – so we have to go beyond the basics. From initial buyer research to the purchasing process and beyond, email...