Dealing With Data

In the spring, Oracle secured its position as a major player in ad tech by announcing it signed an agreement to acquire Moat, which uses data and analytics to enhance media for leading marketers and publishers.

“With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign,” says Eric Roza, senior vice president and general manager of Oracle Data Cloud.

Here, learn more about Oracle’s Moat acquisition. Plus, learn how customers are using Oracle Data Cloud to promote loyalty and drive revenue—and get expert advice from Oracle leaders about how you can get more value from the information you collect.

Five Steps to Successful Data Monetization

“It’s important to have a structured methodology to harness the power of data.”

— Oracle Cloud Insight’s Subramanian Iyer

Get Smart(er)

“With Oracle Data Cloud, we’re tying together the high impact of TV with the great new things you can do with advertising in the digital era.”

— Eric Roza, senior vice president and general manager of Oracle Data Cloud

Highlights from the Summer issue

• Break the Mold

  Cloud-based Carbon Inc. has the strategy and technology to adapt to change.

• Cloud City

  How is the fast-changing City of Oakland modernizing with cloud-based IT?

• Disrupt Yourself

  Innovative software and data analytics are helping GE Digital turn industry upside down.

Highlights from Oracle’s blog on Forbes.com

• Larry Ellison: Oracle's PaaS and IaaS Will Be Bigger Than SaaS

  “As our customers begin to migrate their millions of Oracle databases to Generation 2 of Oracle Public Cloud, the AT&T deal is just the beginning,” says Oracle Executive Chairman and Chief Technology Officer Larry Ellison.

• Hurd Says Oracle's AI Strategy is Business-Focused

  Oracle CEO Mark Hurd says the company's approach is to embed artificial intelligence capabilities into its Oracle Cloud application, platform, and infrastructure services.

• How Machine Learning Will Drive the Adaptive Enterprise

  With every transformational technology, there are adoption challenges, and the journey to the adaptive enterprise is no different. What must leaders consider as they plan for the future?

Little Beats Big: Unexpected Customer Experiences

Marketing evangelist Jay Baer talks about how to map CX to the purchase funnel (and beyond) and turn customers into powerful word-of-mouth marketers every step of the way.

Register for Oracle OpenWorld

October 1-5 | San Francisco

At Oracle OpenWorld, you can choose from more than 2,500 sessions, tailoring your schedule to get exactly the information you need. Learn how to get the most out of your current (and future) Oracle products and technologies and get access to experts from around the world—customers, partners, and Oracle—to grow your skills and increase your company’s productivity.

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Profit Summer: Break the Mold

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