Emotion, impact, irreverence. Those three elements were key to some of the winningest campaigns at this year's Cannes Lions Festival of Creativity. From a tourism campaign with a moving environmental message, to a poignant story about a lifesaving discussion that happens in millions of homes, to a humorous response to a fast-food chain's PR crisis....
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July 03, 2018
Brand Marketing Daily
The top trends and topics for marketers
Award-Winning Creatives Explain What It Takes to Win a Cannes Lion
How Finland’s Epic Equivalent of Saving Private Ryan Flipped the Branded Content Script
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