| Hello! Today we have Ally Digital Media’d co-founder Abhishek Shah, showing that if you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. “Content marketing is one of the most effective long-term strategies to help improve your brand’s mindshare. Creating memorable experiences, increasing your brand’s footprint, and using strategy and data to get noticed, are three broad categories to help you succeed,” says Abhishek. Also, according to Alliant’s JoAnne Monfradi Dunn, making first-party data more accessible is the first step in responding to behavioral shifts during the pandemic. She writes: Brands that want to serve existing customers better and grow their businesses during the pandemic should focus on cleaning up their first-party data, ensuring they can pass it along easily and maintain a customer informed edge. It will speed insight, change and let them get their messages to the right people faster. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
