Turner is bringing Launchpad, which helps marketers sell social videos that Turner creates, to its international divisions. To do this, it started a training program to familiarize employees with the product.
Time Inc. is launching The Pretty, a beauty-focused video brand designed for Instagram and Facebook. It's the second of four distributed brands the publisher has planned to introduce this year.
We asked seven Cannes Lions veterans, who have each attended the festival at least four times, to share their advice for newcomers.
Ad blocking remains a threat to U.K. publishers, with top publishers there losing an estimated $2.6 million a year due to the practice.
Retailers of all sizes are increasingly seeking a brick-and-mortar presence in the form of a pop-up store, and the focus for these shops is shifting from sales to brand experience.
Don't miss tomorrow night's early deadline to enter the Digiday Awards, our biggest program of the year. Categories include Best Product Launch, Best Use of Mobile, Best Creative and many more. See them all here, and enter before fees rise tomorrow night.
Ad networks range from great to shady and the hard reality is that not one is untouched by fraud. In fact, average fraud across all ad networks is over 15 percent. Get the guide. Sponsored by Tune.