TV networks managed their inventory in an effort to maximize the amount of money they received in the upfront as well as the money they stand to reap outside of the annual commitments.
June 28, 2021
The latest cycle of TV advertising’s upfront deal-making is likely to put even more pressure on an already tight linear TV and streaming ad market. TV networks managed their inventory to maximize the amount of money they received in the upfront as well as the money they stand to reap outside of the annual commitments. “Definitely there is a law of reserving some of our inventory to make sure that we’ve got a scatter marketplace to sell into,” said one TV network executive. Read more below.
TV networks managed their inventory in an effort to maximize the amount of money they received in the upfront as well as the money they stand to reap outside of the annual commitments.
Register for this new live webinar to learn why competitive approaches to Amazon's Sponsored Display, especially in terms of the product detail page, are more important than ever. From Modern Retail.
Employers who fail to be flexible about flex work may well find themselves on the wrong side of history – and, in the more immediate future, on the losing side of employee retention.
Successful contextual targeting addresses ad placement as well as content alignment, a new study shows — and in-image video ads are driving performance.
Google has committed to welcoming the U.K.’s antitrust agency into a cookieless web ad standards process many say the firm has dominated in development, but open government advocates are skeptical.
Tech giants and government regulators are cracking down on digital tracking, and the ad industry has failed to convince people of tracking's trade-offs, IPG's data and technology officer said in the latest episode of the Digiday Podcast.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here.
