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| Top Stories |  | | Ivy Liu |
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| | | | | As the distance between Twitch staff and Twitch users widens, the nature of community on the platform is changing. | | |
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howdy! | | | | | Generative AI has the potential to shape the future of the content creator business – but it’s not without risks. | | |
| | | | | As CTV audiences engage across an expanding array of touchpoints, brands are seeking measurement and analytics solutions that can keep pace with the entire omnichannel customer journey. | | |
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howdy! | | | | | Banning TikTok may solve the national ownership issue that Congress people say they’re most concerned about, but it doesn’t necessarily solve the privacy issues that have also been raised throughout this process. | | |
| | | | | Specialty retail has a much different mix of customer journeys and omnichannel sales than CPG brands, but RMN activations are still effective. | | |
howdy! | | | | | ‘If DSPs are going to say they can bypass SSPs, then two can play that game.’ | | |
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| | | | | As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. | | |
howdy! | | | | | Rooster Teeth is distancing itself even further from the past by undergoing a rebrand, replete with a new logo and tagline — ”Just Playing” — intended to inject a dose of much-needed cohesion into the many sub-brands that constitute Rooster Teeth in 2023. | | |
howdy! | | | | | Paramount will launch fewer podcast shows this year than in years past. | | |
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