Twitter is rolling out a number of safety updates which the company says will help protect users from online trolls and abusive content. Today, the social platform announced it will take a three-pronged approach to combating abusive and sensitive content on the platform by introducing a safer search option, collapsing abusive and low-quality tweets and...
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Digital & Tech Daily
February 08, 2017
Today's top news for digital marketers
Banned users won't be able to create new accounts
By Marty Swant
Twitter is rolling out a number of safety updates which the company says will help protect users from online trolls and abusive content. Today, the social platform announced it will take a three-pronged approach to combating abusive and sensitive content on the platform by introducing a safer search option, collapsing abusive and low-quality tweets and...
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Texas festival offers variety
By Christopher Heine
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'It's not just about companies anymore, it's about people'
By Sami Main
Stranger Things, lucky Eggo and social causes reign supreme
By Christopher Heine
Facebook, Apple and Google are all weighing in
By Marty Swant
In a strong sign of opposition against President Donald Trump's ban on immigration from seven predominantly Muslim countries, nearly 100 tech companies including giants like Apple and Facebook have filed an amicus brief expressing their concerns with the executive order Trump signed late last month. The brief, filed on Sunday in a Washington State court,...
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Spot about immigration gets big buzz from the Big Game
By Christopher Heine
In one of the Super Bowl LI's more interesting advertising entries, 84 Lumber wasn't afraid to push buttons about President Trump's immigration policies with its ad. The move garnered attention on Twitter and obviously drove traffic to its dedicated microsite, which crashed almost immediately and, at press time, was still down. The site, Journey84.com, invited...
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It's the second time they've partnered for a big event
By Marty Swant
For this year's halftime show, 300 of Intel's Shooting Star drones flew behind Lady Gaga. Choreographed by lights and shapes in what the company is calling the first-ever drone integration for a Super Bowl or televised event, the drones, each weighing less than a volleyball, transformed into multicolored stars and the U.S. flag. The collaboration...
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Campaign also includes Snapchat geofilters
By Marty Swant
There's no telling how long tonight's Super Bowl is going to last, but Buffalo Wild Wings is taking credit for if it goes longer than expected. For its 30-second pregame ad, the restaurant teamed up with Brett Favre, placing the Hall of Fame quarterback in an alternate universe, one in which he's forever doomed to...
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BuzzFeed and Hidden Valley also joined in on the live action
By Sami Main
Just what you've always wanted: an insider's look at what the Budweiser Clydesdales are up to during the Super Bowl. If you tune into Budweiser's Facebook page tonight, you'll get to see the horses having their own viewing party in their stables, complete with snacks. Over 16,000 people were concurrently watching the stream even before...
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A bevy of exclusive engagement data
By Christopher Heine
>From Dec. 1, 2016 through Saturday, Origami Logic tracked engagement stats for Super Bowl advertisers to see which brands' posts and teasers were generating the most buzz. The marketing analytics software company looked at engagement data on Facebook, Twitter, YouTube and Instagram to help the industry understand which advertisers have already been getting a big...
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