In a bid to widen its player base and capture the attention of an inundated mobile audience, Ubisoft changed gears with its Far Cry 6 marketing campaign by creating targeted content for each social platform and enlisting the actor Giancarlo Esposito to star in fourth-wall-breaking ads. Read more below. - Once they nailed down the “big idea” of enlisting Giancarlo Esposito, the creatives at Funworks brought the idea to social platforms such as Instagram, Snapchat and Facebook to figure out how best to execute it on each.
- Marketers and agency execs say they expect advertisers to test out live shopping more and more this year as it is still in the experimental phase but they expect the channel to grow quickly. More in this week’s Digiday+ Marketing Briefing.
- This year’s upfront deals only took effect a month ago, but conversations about next year’s upfront cycle have already started up, according to the latest Digiday Podcast episode.
- Having a strong ESG strategy is becoming a major talent draw, particularly for younger generations. But job candidates aren't fooled by greenwashing.
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| | | | | Once they nailed down the “big idea” of enlisting Giancarlo Esposito, the creatives at Funworks brought the idea to social platforms such as Instagram, Snapchat and Facebook to figure out how best to execute it on each. | | |
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howdy! | | | | | Marketers and agency execs say that they expect advertisers to test out the channel more and more this year as it is still in the experimental phase but they expect the channel to grow quickly. | | |
| | | | | The rise of the retail media ecosystem provides advertisers with an innovative way to advertise close to the digital point of purchase where offers can be targeted based on behavior and shopping history. | | |
| Advertisement |  | | |
howdy! | | | | | This year’s upfront deals only took effect a month ago, but conversations about next year’s upfront cycle have already started up, Kelleher said in the latest Digiday Podcast episode. | | |
| | | | | Download this guide to learn how apparel, fashion and accessories brands are developing and strengthening customer experiences. | | |
howdy! | | | | | Having a strong ESG strategy is becoming a major talent draw, particularly for younger generations. But job candidates aren’t fooled by greenwashing. | | |
| Advertisement |  | | |
| | | | | In navigating the ever-changing data privacy and identity updates, media-companies can learn some valuable lessons from experienced retailers, who are always focused on conversions. | | |
howdy! | | | | | Twitter’s God-is Rivera has been bolstering historically marginalized voices on the platform since 2018. But after 2020, work for her job reached a fever pitch. | | |
howdy! | | | | | Paper employees began returning to the office in July, and in September all employees were required to work from the office three days per week. | | |
| | | | | This year’s upfront deals only took effect a month ago, but conversations about next year’s upfront cycle have already started up, Kelleher said in the latest Digiday Podcast episode. |
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