Collagenerational Use
Since collagen hit the market, the focus has been on hair, skin, and nails. This appeals to younger customers hoping for fewer wrinkles as they age. Additionally, older consumers are attracted to the promise of healthier joints. With this in mind, 71.6% of NBJ survey respondents noted that they began using collagen products within the past two years, solidifying a strong future for this up-and-coming supplement.
Discover the collagen market's potential in NBJ's Collagen Report.
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Action Item
Each chapter of this report contains action items for CEOs, marketers, and product developers to help turn NBJ's analysis into next steps. Here is an example from the "Consumer Survey" chapter:
For the marketer: The challenge for brands will be staying at the front of consumers' minds long-term, not just when collagen is hot. The potential is there with the product's variety of uses, brands might consider shifting their focus to attracting new customers and converting them to long-time users. |
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