Emily Shirley, GM at Vistaprint UK and Ireland, talks about how Vistaprint was able to get a brand new masks offering online in just two weeks, and what the company learned from moving fast and breaking its internal ‘rules’.
Digital transformation in B2B continued apace in 2020. But what do the experts foresee in 2021 for B2B marketing and commerce? We asked Guy Magrath, as well as Econsultancy author and agency new biz expert Ben Potter, and our own marketing manager, Thea Luca.
We caught up with Nickolas Rekeda – the CMO of native advertising platform, MGID – to find out how Covid-19 has impacted his role, the trends he has identified in his sector, and why a 'brandformance' approach is effective in the current climate.
What do some of the most successful TikTok brand campaigns have in common? Creativity? Check. Fun? Of course. Bringing people together? Naturally.
But perhaps the most powerful tool available to help secure brand success on TikTok is the Creator – the most enthusiastic, passionate and prolific users whose platform know-how is sure to supercharge any campaign.
Brand Purpose Best Practice Guide Econsultancy’s Brand Purpose Best Practice Guide defines brand purpose, explains how to create and implement a purpose, and offers examples and ways to measure its impact.
Social Quarterly: Q4 2020 This quarter’s edition covers the growing trend for shopping on social platforms, Facebook’s acquisition of CRM platform Kustomer, TikTok’s partnership with popular ecommerce platform Shopify, a shakeup for Instagram’s homepage, and much, much more.
Join us for a live premiere of the new Marketing & Digital Trends for 2021 and Beyond, covering Ashley Friedlein's much anticipated predictions, alongside a panel discussions with brand leaders and a Q&A session.
We’re proud to present a series of three Festivals in 2021, beginning with The Bottom Line on 23-25 March. Gain actionable insight and fresh thinking that will empower you to make better decisions.
