How voice search is changing SEO; CVS apologizes after racial incident; LinkedIn tips; How PR pros should fight fake news; and more

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Top stories for 07.16.18

Marketing
Infographic: Why it’s essential to optimize your site for voice search

Products such as Amazon Echo, Google Home and Siri have made verbal online inquiries a common practice for consumers. Here’s why brand managers must adapt.

	Crisis Communications CVS apologizes after racial incident in Chicago store A black woman says a store manager called the police on her after she tried to use a coupon at a Chicago CVS. The pharmacy chain has promised to investigate.

	Social Media 10 ways to beef up your LinkedIn profile Serve up fresh content, use sharp visuals, and let analytics drive your strategy.

	The PR Industry How and why communicators should fight the ‘fake news’ scourge Here’s how to stand for truth and fight the pernicious rise and spread of deliberate misinformation tactics.

	Webcast Alert 5 moments that will make a social media pro’s day Likes and retweets are nice, but hearing from experts at Amazon, TED and Southwest Airlines is even better.

	Crisis Communications Papa John’s founder resigns after using racial slur in PR meeting [Updated] John Schnatter has become the face of the pizza chain, but he resigned as chairman of the board following reports that he used a racist term in an exercise meant to avoid future crises.

	Awards Does your health care content focus on the patient experience? Enter Ragan’s 2018 Health Care PR & Marketing Awards. We’ve extended the deadline until July 18.

	Corporate Communication Don’t let false positivity undermine your change initiative Optimism is key to workplace culture, but a Pollyanna approach to internal messaging—especially one that quashes viable concerns—can undermine your efforts. Heed these five tips.

	Social Media 3 social media lessons from police departments’ viral ‘lip sync challenge’ Many law enforcement agencies are racking up thousands or millions of views across online platforms for funny versions of popular songs. Consider these takeaways.

	Conference Alert How to overcome your most stubborn writing challenges Join experts in Boston this summer for a conference filled with tips to revive your writing.

	The PR Industry 3 summer activities for PR pros As many in the industry power down for vacation, communicators looking to get ahead can spend their summer free time getting organized and testing new tactics.

	PR Lifestyle Top 10 PR blunders of the year—so far Can 2018 really be halfway over? Yes, it’s true, so take a moment to appreciate the PR missteps that keep crisis communicators employed.

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