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How Voortman Plans on Taking a Bigger Bite Out of the Cookie Market The marketing is new, but the flavor's still old-fashioned By Robert Klara Cookies might seem like a warm and cozy business to be in but--just to borrow from an old saying--it can get awfully hot in the kitchen. Packaged cookies are actually an $8.2 billion segment, according to the latest data from Chicago-based research firm IRI, and competition is fierce. Household names like Keebler, Pepperidge Farm and...
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72andSunny Promotes Jenny Campbell to Manage Its LA Headquarters She previously ran production studio HECHO EN 72 By Patrick Coffee 72andSunny has followed a series of recent account wins by promoting Jenny Campbell to the role of managing director at its headquarters in Los Angeles. She succeeds Chris Kay, who spent more than four years running the L.A. office and will now transition to a role leading unspecified international ventures. The agency, which also has...
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Publicis’ Disturbing Gun-Control Stunt Let People Shoot at Strangers, and Think They’d Killed Them But what does this Russian campaign really prove? By Gabriel Beltrone To promote gun control, the creatives at Publicis Russia wanted to see what would happen if they put firearms in the hands of everyone. So, they made an online simulation that let anyone aim and shoot what they were told was a real gun at a courtyard full of people. The agency let users take...
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How to Prepare for Mobile Advertising’s Fast-Approaching New Frontier Marketers face the looming reality of mobile-only consumers By Anna Bager Only a few years back, mobile was a "maybe" in the marketing world. In short order, smartphones and tablets proliferated. Consumer consumption on smaller screens rose. Suddenly advertisers needed to be "mobile first." Taking things one giant leap further, at this year's Mobile World Congress in Barcelona, it became increasingly clear that marketers, media buyers...
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A-B InBev Launches Massive Global Media Review After $100 Billion SABMiller Merger All 6 holding companies invited to pitch By Patrick Coffee The world's largest beer company is seeking new partners to lead its global media buying and planning business after merging with its main rival late last year. All six major holding companies have been invited to participate in the A-B InBev pitch as the company looks to slim down its current eight-agency roster. A spokesperson...
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Colgate Is Running a Clever Upside-Down Snapchat Ad to Promote Water Conservation The campaign coincides with World Water Day By Christopher Heine <span class="articleLocation" style="transform: translate3d(0px, 0px, 0px);">Snapchat will make $770 million in ad revenue this year, according to eMarketer's updated forecast. That's $30 million less than it projected in the fall of 2016. But it still represents a 157 percent year-over-year revenue increase for Snap, the app's parent company that recently went public. <span class="articleLocation" style="transform:...
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Hometown Artists and Lifelong Baseball Fans Designed These Fun MLB Team Cans for Budweiser Just in time for opening day By Christine Birkner Beer and baseball go together like peanut butter and jelly, so it's only fitting that Budweiser and MLB teamed up with local artists to create one-of-a-kind team cans for the start of the baseball season. For the past few years, Bud Light's team cans for the NFL, which featured a minimalist design with each team's...
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