This newsletter features stories that are part of Endgames, a Digiday Media editorial package focused on what's next, what's coming and what's being phased out in the industries we cover. Access the rest of our Endgames coverage here.

Walmart was never considered a hip partner to DTC brands. Then the pandemic hit. Because Walmart sells essential goods, it became a lifeline for many Americans during the pandemic and for young, up and coming brands looking for new customers, that created an unparalleled customer acquisition opportunity. Meanwhile, Walmart's dominant fulfillment methods, large physical footprint and a global supply chain suddenly became a must-have for DTC brands during the pandemic. Read more below.

• While several DTC brands have tried out big box stores, this year big-box stores have become a key part of the DTC growth strategy. It's a distinct shift in the digital commerce playbook.
• In the latest edition of Digiday's Confessions series, we spoke with a veteran ads sales executive on the transforming craft of sales and how to stay a step or two ahead of "the guy with the axe."
• It’s not hard to see why the spread of a not-yet-curable disease would make the store-as-cultural-hub less appealing.
• The category of wipes -- including body wipes, flushable wipes and feminine hygiene wipes -- has been upended by stay-at-home lifestyles, gym closures, and easier access to sinks and showers.