How we drove down CPA in Facebook ad campaign, finding exclusivity in a commoditized product , and more

Knowing something is algorithmically assembled or AI-driven is no guarantee that it will produce the best result. Learn how we drove down cost-per-action in a Facebook advertising campaign by relying on a more old-school targeting approach.

Exclusivity has a large effect on a value proposition’s force. In some cases, the products are very similar or even identical, due to regulatory requirements. Our Senior Director of Content and Marketing, Daniel Burstein, explains how marketing leaders can compete effectively.

After publishing the value sequencing decider graphic through MarketingSherpa’s sister publication, MarketingExperiments, a reader emailed us asking for an example.

So, in this article, we take a step-by-step walk through a specific experiment to help you optimize the thought sequence for your brand’s landing pages and other marketing.

Many businesses don’t dominate market segments because they have superior products or services, but because they know how to clearly communicate their company's value to the appropriate customer segments at the right times.
Learn how to identify and articulate a value proposition and then measure its force to infuse it into all of your marketing.