How Wells Fargo’s marketing operations went from alienated to aligned

Good morning!

When too much technology is your road blocker, how do you tackle marketing transformation? Here’s how America’s oldest financial services giant, Wells Fargo minimized the technology footprint, unlocked an integrated data and operational environment, leaned into talent specialties, and saved millions in the process.

We spoke with David Encizo, vice president of social media marketing technology & operations at Wells Fargo to uncover the strategy, journey, and outcomes.

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B2C

How Wells Fargo’s marketing operations went from alienated to aligned

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Why Wordle is winning

Advertising & Promotion