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Publishers including The Marshall Project and The Markup shared case studies of how they’re using generative artificial intelligence in their newsrooms for more efficient editorial processes – after some failed tests.
As the pandemic has gone on, though, the question of when or if employees would return to full-time in-office work has been a common one. Now, it seems, some companies are aiming to make that return more formal.
While click farming and impression farming have been around in digital advertising, the increased use of artificial intelligence may worsen these larger fraud-related problems.
