Google’s core Analytics product has received a significant upgrade with the release of Google Analytics 4. What does it have to offer marketers, and how will it change the way we approach measurement and attribution?
In a recent webinar run by PI Datametrics, Ian Jindal; Founder and Editor in Chief of Internet Retailing; and Roman Sadowski, SEO Lead for Smyths Toys, gave their predictions on how the year will end – and the consumer behaviour that might drive it.
With much of the UK now under a second lockdown in response to the coronavirus pandemic, this edition of Digital Transformation Monthly covers how high street brands, reliant on footfall, are working to safeguard their businesses.
AI, Machine Learning and Predictive Analytics Best Practice Guide A practical and useful guide that comprehensively covers the key areas involved in the application of AI/ML and predictive analytics to augment marketing practice and enhance customer experience.
The Fundamentals of Modern Marketing Mindset What is mindset and what is a ‘modern marketing mindset’? What is the relationship between mindset and individual performance? How can mindset underpin career success and broader organisation success?
Our virtual conference will provide you with the knowledge and skills to make the most of the ecommerce boom, with topics including; data-driven ecommerce strategies, the future of multichannel retail, social commerce and learnings from D2C. Hear from ecommerce experts from ALDO Group, Dixons Carphone, Nestle, Unilever and many more. Early Bird passes are now available.
Discover what steps you can take to make the most of the ecommerce boom as we explore how to adapt to the opportunities and challenges that lie ahead. Early Bird passes are available now.
