International Women’s Day was Friday, so today we have a look at the challenges for women in marketing. I’d like to add to that with two stories of women not in other fields.

First is my mother. She started at the University of Chicago in 1943 when she was 16. (She didn’t graduate until she was 22. The reason: “Boys.”) Years later she got a doctorate in education. She marched at Selma with Dr. King. Like many women of her generation, she was a groundbreaker in a lot of areas, including her career as a dean in higher education. The discrimination she faced then, you would sue over today.

Next is a friend in her early 30s. Her family, who have been in the U.S. for many generations, believe girls only need an eighth-grade education. She’s a voracious reader and passed the GED exam without ever attending high school. She then escaped via the U.S. Army, which was happy to pay for her to go to college. She’s an EMT now, finishing her MA and raising two kids. She’s a groundbreaker, too, and has faced discrimination she didn’t want to bother with suing over.

Imagine how much better our world could be if she and every other woman didn’t have to continually fight to have their ideas heard and if they were judged by their merits. Imagine. Now stop imagining and help make it happen.

Constantine von Hoffman
Managing Editor

AtData-MarTech-Newsletter-Ad-2024-03

Diversity and inclusion in marketing

Number of women in marketing up, but salary and seniority remain problems

IWD-pic

Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions.

Marketing artificial intelligence (AI)

How to assess your organization’s AI readiness with the 5P framework

five-robots-katie-robbert

Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance.

Marketing artificial intelligence (AI)

Building your generative AI marketing skillset: Training and upskilling

learn-ai-lisa-peyton

Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters

Search Engine Land webinar

Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success

Live-webinar-Save-your-seat

Learn how to create landing pages that deliver seamless, personalized experiences end to end.

Digital advertising

Political polarization reflected in voters’ shopping, media habits

Voting-booth

As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news.

Adobe-300x250-3-11-24

Marketing technology

The latest jobs in martech

apply-now-job-hiring-help-ss-1920

On the hunt for something new? Check out who's hiring in martech this week.

MarTech buyer's guides

Marketing automation + AI = more efficient, personalized content

Marketing-automation-buyers-guide

Get the inside scoop on marketing automation platforms with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Diversity and inclusion in marketing

The war on DEI is hitting marketing and hurting business

dei3

Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives?

T-minus two weeks until MarTech

Cutting-edge martech solutions are a click away

The-5-pillars-of-AI-operations-in-marketing

Join Microsoft, Salesforce, Tealium and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions and strategies that can help you deliver exceptional customer experiences in the age of AI. No registration fee, no travel, no time out of the office.

See the agenda

From Search Engine Land