Foodwise | December 27, 2024 | View as Webpage

Building Equity at the Farmers Market:

How You Can Help Small Food Businesses Thrive

Like you, we believe farmers markets should be equitable and inclusive for all, and that small business owners should be set up for success as they share their passion, talents, and delicious food. When you support Foodwise, you help open up a world of opportunities for BIPOC food entrepreneurs as their businesses are taking root, and ensure that farmers markets reflect our diverse Bay Area community.

In this new video, Ferry Plaza Farmers Market entrepreneurs who got their start through our Building Equity program share how their participation has helped them overcome challenges, grow their businesses, and thrive.

This Week's Picks

Smoked salmon | Satsuma mandarins | Italian butter beans | Walnuts | Escarole| Parsnips | Challah | Mustard greens | Pomegranates | Eucalyptus

Just 5 Days Left and $15K to Go! Support Farms, Food Access, and Education in 2025

With your support, we've raised $61,015 in support of family farms, food access, and education. Please help us reach our $75,000 goal by December 31 to support an equitable and sustainable food future in 2025 and beyond!

New Year's Schedule

Get a fresh start in 2025. The Ferry Plaza Farmers Market is open this Saturday, December 28, and Tuesday, December 31 (New Year's Eve), but will be closed Thursday, January 2. Have a happy New Year, and thank you for supporting our farmers rain or shine!

Apple Crumble Mini Pies

Rolled oats, brown sugar, and allspice make for a crunchy, crumbly topping on these delicious and easy-to-share apple pies from Three Babes Bakeshop.

Ferry Plaza Farmers Market: Featured Vendors

Far West Cider uses organic apples grown on the Chinchiolo family's 200-acre farm. Complete your New Year's Eve toast with one of their signature flavors, like Pie Crimes. Visit Far West Cider on Saturdays at the Ferry Plaza Farmers Market.

Jennifer Huang's 1000 layer cake, also called lapis legit or spekkoek, is carefully made with European butter and Indonesian spices. It's a rich delicacy that goes well with coffee or tea. Seek out Nusa on Saturdays at the Ferry Plaza Farmers Market.

Community Happenings

New Year's Eve Farmers Market | December 31 | SF

Foodwise Demo: Chef Thassanee Ruthaiwat | January 11 | SF

Foodwise Volunteer Orientation | January 22 | SF

45th Annual EcoFarm Conference | January 22-25 | Pacific Grove

Foodwise Demo: Vina Thakkar Patel, The Spice Collector’s Cookbook | January 25 | SF

Market Updates

This is the most up-to-date info about this week's seller attendance at the time of publication. Please check in at the Foodwise Info Booth for any last-minute changes.

Ferry Plaza Farmers Market: Saturday, 8am-2pm | December 28

La Cocina Pop-Up: Sabores del Sur, Flor de Chile, and Sal De Vida

Mandela Partners Pop-Up: K.I.S. (Keep It Simple) Juice

Out: Achadinha Cheese Company, Batter Bakery, Brokaw Ranch Company, Brooks & Daughters, Delightful Foods, Everything Under the Sun, Farmer Joy, Glashoff Farms (until January 11), Green Thumb Farms, K&J Orchards, Knoll Farms, Lonely Mountain Farm, Mark 'n Mike's, Point Reyes Farmstead Cheese Company (permanently), Proyecto Diaz Coffee, Saltwater Bakeshop, Sciabica's California Olive Oil, Tierra Vegetables

Ferry Plaza Farmers Market: Tuesday, 10am-2pm | December 31

New Year's Eve Farmers Market: Alexandre Family Farm, Bini's Kitchen, Cap'n Mike's Holy Smoke, Everything Under the Sun, Hummus Heaven, Mi Comedor, Proyecto Diaz Coffee (last day!), Roli Roti Gourmet Rotisserie, SF Chickenbox, Twin Girls Farm

Out: Green Thumb Farms, K&J Orchards, Nucha Empanadas, Rize Up Bakery

Ferry Plaza Farmers Market: Thursday, 10am-2pm | January 2

The market is CLOSED on January 2. We'll be back on Saturday, January 4!

Mission Community Market | Closed for the season. Returns March 20, 2025.

Visit foodwise.org for seasonality charts, recipes, and more!

About Us | Farmers Markets | Programs| Volunteer| Donate



Ferry Plaza Farmers Market | Sat 8am-2pm | Tue & Thu 10am-2pm

Mission Community Market | Closed for the season. Returns March 20, 2025.

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