How do brand marketers decide to outsource to an agency instead of keeping the work in house? Agency Management Institute (AMI) and Audience Audit spoke with over 500 senior decision makers at brands, and the findings might surprise you. The study identifies the kinds of work these brand marketers want agencies to do, what frustrates them enough to pull work in-house, and how they feel about their own internal resources.

Register now to join AMI’s Drew McLellan and audience and marketing strategist Susan Baier for insights that can help agencies understand how to best engage prospective clients.