Influencers are not always what they seem to be, sometimes exaggerating their influence to marketers in a variety of ways. We break down social stars' most common tricks and hacks.
YouTube is unforgiving territory for many latecomers. But Vox.com has surged on the platform, growing from 146.7 million to 449.4 million total video views in the last year.
Publishers have had a difficult time monetizing Facebook video, but some of them -- including Business Insider, Food52 and Brit + Co -- are now using it to drive commerce.
Axel Springer's Bild plans on building a loyal Snapchat Discover following by focusing on political and pop culture content and avoiding click-bait.
Larry Burstein, the former publisher of New York magazine, argues that it's not time to eliminate the publisher position just yet.
How does a brand like IBM organize for programmatic? Veronica Luik, programmatic group planning director at Neo@Ogilvy, shares the company's roadmap at the Digiday Programmatic Marketing Summit. Learn more here.
Learn how to conquer agency chaos in this webinar, where you'll get tips on how to centralize your project information, enforce consistency and reduce busy work. Sponsored by Workfront.
