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How YouTube Red Laid the Groundwork for Google’s Ad-Supported Videos Initiative Chief business officer Robert Kyncl dishes on his latest project By Christopher Heine Last Thursday night, YouTube held its Brandcast extravaganza for the Digital Content NewFronts at the Javits Center in New York, trotting out Hollywood stars Kevin Hart, Katy Perry and James Corden to announce seven ad-supported original programs. The development builds on the Google-owned platform's YouTube Red and YouTube TV initiatives, but it differs since both...
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Instagram Launches Campaign to Promote Mental Health Awareness #HereForYou helps users find resources and support By Marty Swant Social media is sometimes criticized as a platform that breeds unhealthy comparison with friends and strangers. However, for Mental Health Awareness Month, one of the most widely used platforms is using its online community to address issues that millions struggle with every day. Today, Instagram is launching the #HereForYou campaign to help users find resources...
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Q&A: Instagram Exec James Quarles Plans to Turn Strava Into a Social Publisher for Athletes The app is moving into original content By Lauren Johnson Are athletes the next big influencers? Strava, an 8-year-old social network for athletes that claims to add 1 million new users every 45 days, raised a few eyebrows a week ago when it announced it had hired Instagram Business' vp James Quarles as CEO. According to Strava, the team searched for 15 months before landing...
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YouTube Is Adding 40 Original Programs With Celebrities and Creators Johnson & Johnson is sponsoring one of them By Marty Swant With perhaps its boldest bet yet, YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform. And advertisers appear to be coming back to the fold after brand-safety concerns rocked YouTube several weeks ago. Tonight, at the digital giant's BrandCast event in New York, YouTube chief business officer...
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AOL Goes Smaller During the NewFronts But Has Big Data Goals Ahead CMO Allie Kline weighs in on Oath, Yahoo and Verizon By Marty Swant "The future is now." "Cutting edge content." "Closer to culture." "Know what's real." While those phrases might sound like marketing taglines, AOL would rather you think of them as oaths. On Tuesday night, the Verizon-owned company held an intimate, invite-only event for clients and potential clients inside of a three-story townhouse in Manhattan to showcase...
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8 Buzzy Video Marketing Stats From the NewFronts This Week Budgets are increasing, Twitter programming expands By Christopher Heine The past several days have been ripe with intriguing video-marketing data points coming out of the 2017 Digital Content NewFronts. Here are eight figures that grabbed our attention: 1. Video advertising spend explodes According to the Interactive Advertising Bureau, the average annual ad spend around original digital video content--defined as being professionally produced for digital...
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These Ad-Tech Players Are Teaming Up to Challenge Facebook and Google’s Data Dominance Creating a common cookie to compete By Lauren Johnson A trio of ad-tech companies--AppNexus, MediaMath and LiveRamp--have founded a new consortium tasked with creating standards for programmatic advertising in hopes of taking on Facebook and Google's walled gardens. "Today, 48 percent of all digital advertising dollars accrue to just two companies--Facebook and Google," said Brian O'Kelley, CEO of AppNexus. "That dynamic has placed considerable...
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