YouTube stars have found a role for IGTV that may help to set it apart from YouTube or reinforce it as a hub for YouTube hand-me-downs.
| In today's top stories: while Instagram’s long-form video platform IGTV has yet to emerge as a legitimate rival to YouTube. However, YouTube stars have found a role for IGTV that may help differentiate it from YouTube. And not every business can survive -- or grow -- solely from ad revenue. Imgur, the image-sharing site that was once just a tool for Reddit users, has taken the hint. YouTube stars have found a role for IGTV that may help to set it apart from YouTube or reinforce it as a hub for YouTube hand-me-downs. Anyone who attended VidCon last week in Anaheim, California, would have been hard-pressed to find much evidence that the digital video industry convention is owned by Viacom. Imgur announced last month it will launch a membership program as part of its $20 million round of funding from Coil. Other things to know about Today is the last day to save $100 per pass to Digiday Hot Topic: Advanced TV and hear from Viacom, A&E Networks, CBS and more. Learn more and register here. | | |
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