Amazon’s announcement on May 26 that the e-commerce giant will acquire MGM — the studio behind the James Bond franchise — for $8.45 billion has put the company firmly front and center in the streaming wars. Now what? Read more below.

• Acquiring MGM will give the e-commerce giant a load of high-profile TV shows and movies. What will it do with them? And will it even be able to do anything with them?
• An Amazon identifier, should it launch, could hasten the fragmentation of the digital ad ecosystem.
• The success, wealth prestige, and sometimes arrogance needed to build global agencies are at odds with the more humanitarian needs of their employees.
• Changes to how Google attributes the impact of ad campaigns across its constellation of services could compel businesses to rely even more on its intertwined search, display and YouTube products.
• Livestream shopping is growing in popularity again in the U.S. but the younger consumer wants entertainment and exclusive items and is willing to pay for it.
• When it comes to OOH, the shift to programmatic for digital OOH has led to more flexibility and consideration among marketers. Read more in this week’s Digiday+ Marketing Briefing.
• Atlantic 57 is neither The Atlantic’s in-house agency nor an agency that only works with the publisher’s advertising clients. Here's why the media company is making the distinction.
• At Insider, one hiring focus is on data experts who can tap into first-party information collected by SAGA for both internal content optimization and client campaigns.
• Some media organizations haven't updated their social media policies in years. Others have made recent changes in light of the social and political events of 2020 and to adjust to the way journalists are using social platforms.
• HR executives took on new responsibilities through the pandemic, ranging from amateur nurse to coach. Some say the role has changed forever as a result.
• The new CEO of Mindshare North America wants to see her agency speed its responsiveness to client needs while amping up commerce and DE&I initiatives. Read more in this week’s Digiday+ Media Buying Briefing.
• In this Digiday+ Case Study, Flighthouse shares key insights on how to build a TikTok channel that has more than 27 million followers.
• To combat a predominately straight, white industry, Rebellious PR founder and CEO creates an agency for the others.