Good morning Marketer, ready for a HubSpot update?
This week at INBOUND – HubSpot’s annual conference (this year held virtually) – the company announced a series of upgrades to HubSpot Sales Hub Enterprise aiming to deliver a new end-to-end approach for both sales teams and system managers. The main product announcements included:
• An enterprise-grade CRM, including custom objects that allow users to create and store categories of information that are unique to their business, and advanced permissions allowing access control down to field level;
• Sales engagement tools allowing reps to manage tasks from any device;
• A new sales analytics tool
• Connected CPQ tools, together with integrations with accounting solutions like accounting integrations with NetSuite, QuickBooks Online, Xero, and Nubox.
Lou Orfanos, VP Product and General Manager for Sales Hub, explained the significance of these enhancements. “It’s a foray into the midmarket/enterprise CRM space,” he said. “There’s a lot of functionality that we feel will help our customers grow with us, and attract new customers in that space.” These new product upgrades are designed to be especially beneficial for mid-market brands and organizations that already have complex sales processes in place.
Keep scrolling for more, including an update on Facebook doing away with a long-time pain point for advertisers.
Taylor Peterson,
Deputy Editor
