HubSpot just unveiled Breeze, the AI that powers new assistants, data enrichment capabilities and content tools. Managing editor Constantine von Hoffman is on the scene at Inbound reporting on all the breaking news out of Boston.

Customers are difficult to find and engage over fragmented digital channels. That’s why AI personas for marketing, sales and service are part of the Breeze package. And it’s why figuring out customer experience can help marketing become a revenue engine. Also today, contributor Gene De Liberon offers strategies to do just that.

More big news at MarTech — we’re less than a week away from kicking off the MarTech Conference. It’s a free, virtual two-day conference, and you can register for it here. You can also find out more by checking the agenda and list of speakers.

Chris Wood
Editor

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HubSpot

HubSpot unveils Breeze, its ‘complete AI solution’

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Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features.

Customer experience

How CX transforms marketing from cost center to revenue engine

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Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse.

Marketing management

How to use micro-moments to capture customer intent in real-time

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Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions.

Digital advertising

Amid political ad blitz, brands can hack the media landscape

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Stay ahead of the political ad wave with AI-Powered Precision

Google Ads

Guide to cost-effective Google Advertising

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This guide offers 18 strategies to reduce cost-per-click by addressing both pre- and post-click stages.

Connected TV and OTT

CTV viewership rebounds to near pandemic-era levels

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Viewership is up 5% YoY, and the average session increased 7% over the same period, according to a CTV study from Wurl.

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Salesforce

Data Cloud represents the ‘biggest upgrade’ in Salesforce history

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Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots.

Search Engine Land webinar

The 5 core focus areas of website optimization

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Get ready to elevate your online presence with our comprehensive guide to website optimization. This webinar will walk you through essential strategies for improving your website’s performance across key focus areas.

Customer experience

How brands are taking the AI plunge and testing customer experiences

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CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences.

Free online event

Next week: You're invited to the largest free online marketing conference

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Join thousands of marketers — from Shutterfly, Panasonic, Mastercard, and more leading brands — at MarTech — online September 24-25. Your free pass unlocks the entire program, featuring fresh strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses.

Grab your free pass now

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Good reads and conversations to help good marketers get better.
 

From Search Engine Land