Protocol had an ambitious goal: To do for tech news coverage what Politico had done for politics coverage a decade earlier. But just a few months after its launch, the company laid off 13 employees across the editorial and business sides, reducing the newsroom size by about half. Four of those forced out were people of color, leaving the already non-diverse Protocol almost entirely white. More than a dozen current and former Protocol staffers and people familiar with its leadership paint a picture of an ambitious operation full of early struggles, in part due to coronavirus but also of the company’s own making. Read more below. - Inside the Allbritton empire, some have been openly wondering just how much runway will be extended to Protocol by the largely easygoing magnate.
- The overall goals of civil rights advocates organizing the Facebook boycott differ slightly from those of advertisers. While everyone wants hate speech to be purged from the platform, advertisers also want a lot more control of their relationship with the social giant.
- Pernod Ricard may have pulled its media dollars from Facebook for the month of July, but U.S. CEO Ann Mukherjee doesn’t think a boycott will be enough to push the social network to make any lasting change to how it moderates content.
Other things to know about - ICYMI: On a recent episode of The New Normal, Gina Joseph, VentureBeat’s vp of strategic partnerships, discussed their quick pivot to virtual events, including how the value of the event goes up when hosting it online. Watch the on-demand recording and view a breakdown of the key takeaways here.
- According to new findings, linear TV’s impressions are at least 8 times higher than those of ad-supported OTT. Increasingly, advertisers are using data and analytics to properly allocate spend across the two platforms. Sponsored by Simulmedia.
| | |
|
| Top Stories |  |
|
| Managing Through Crisis | | | | The company had an ambitious goal: To do for tech news coverage what Politico had done for politics coverage a decade earlier. | | |
|
howdy! | Facebook Ad Boycott | | | | The overall goals of civil rights advocates organizing the boycott differ slightly from those of advertisers. | | |
| Sponsored by LiveRamp | | | | Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich. | | |
| Advertisement |  | | |
howdy! | Facebook Ad Boycott | | | | Pernod Ricard is developing an app that will let people flag hate speech they see online. | | |
| Sponsored by MiQ | | | | According to new findings, programmatic advertisers are looking to CTV as the next major platform for investment and growth. But their plans vary widely across regions. | | |
howdy! | The Confessions | | | | While the ad tech has taken strides toward being more inclusive, it has also suffered setbacks, according to a senior Black exec. | | |
| Advertisement |  | | |
| Sponsored by GeoEdge | | | | In an unprecedented year, publishers are turning to technology and their own eyes to detect and eliminate both deceptive political ads and ads offering false pandemic cures. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | In the latest Digiday+ Talk, Soyoung Kang talked about EOS’s relationship with TikTok’s creative influencers and how her team has used its paid TikTok campaigns to drive organic growth on its own channel. | | |
howdy! | Esports | | | | Lee Trink, CEO of the $240 million esports collective, on its expansion plans and no tolerance rule on divisive language. | | |
| | | | | These should be banner days for a Black media site that has long covered social injustice for a young audience. But Blavity CEO and founder Morgan DeBaun describes challenges that start at the initial difficulty of raising investment as a Black company. "For me, the systemic racism comes in the fact that I don't ever get the benefit of the doubt," DeBaun said at the Digiday Publishing Summit. |
|
|
