As the subject line of this email suggests, we can categorize the ads released yesterday in three ways—humor, heartfelt and space. Yes, space.

In the humor category, which dominated yesterday's releases, we have:

• Will Ferrell ready to pillage Norway over its electric cars in GM's spot.
• Brad Garrett is a godfather-like figure in the sandwich community in the Jimmy John's ad.
• Maya Rudolph explains what Klarna is with the most appropriate metaphor possible: quarter-sized cowgirls.
• Dan Levy is sorry for eating M&M's in the candy brand's spot.
• Don Cheadle is faking viewers out in Michelob Ultra Organic Seltzer's ad.
• Dr. Squatch does what Dr. Squatch normally does: Make weird viral ads.
• Uber Eats unites Wayne's World with Cardi B.
• Scotts Miracle-Gro put a bunch of random celebrities in the perfect backyard.

In the much smaller heartfelt category:

• With a series of vignettes, we quickly remember thanks to Anheuser-Busch that grabbing a beer isn't really about grabbing a beer.
• Robinhood, yes that Robinhood, wants everyone to know: anyone can be an investor.
• Toyota shares the emotional story of a Paralympian swimming through her life.

And in the space category, one brand stands alone:

• Shift4 Payments founder Jared Isaacman wants to send someone to space. I mean that's it. That's the ad. They're telling 100 million people they're going to pick someone and send them to space.

Two things to mention on the TV front:

• Roku easily reached a deal with CBS to stream the game. Here's what that entails.
• CBS will have unique views and never-before-seen perspectives of the Super Bowl thanks to the limit on fans. Get ready for the Trolley Cam.

Love all things Super Bowl? Attend our free Big Game Summit today.

Hear from ViacomCBS' Jo Ann Ross, PepsiCo's Todd Kaplan, as well as top marketers from DoorDash, Hershey's, The Martin Agency and more. The event starts at noon ET. Register here.

While Jeff Bezos is stepping away from his role as Amazon CEO, he will still have a significant place in the company. He'll serve as a guiding voice on "large, one-way issues." The translation here: When Amazon is thinking about snapping up a new company to expand its empire, Bezos is going to get his say.

Amazon was prepared for this: The story explains Amazon's power structure, which grooms capable replacements ready to step in when a leader steps down.

What can marketers learn? This opinion piece details how Bezos stepping down can also serve as a rebrand opportunity for Amazon.

Amazon earnings: Oh by the way, Amazon also released its Q4 earnings and business is as good as ever. Revenue skyrocketed, including its advertising services. See the gains for yourself with our handy guide on what you need to know about Amazon's earnings.

Speaking of advertising: Programmatic editor Ronan Shields is forecasting a showdown between Amazon and Google. These freight trains are about to collide and it ain't going to be pretty.

When is being down 6% a good thing? When experts think you're headed for losses of 7% or worse. Even better, Publicis reported an organic growth decline of -3.9% for Q4, ahead of analyst consensus at -6.7%.

What it means: It's a good sign the industry can recover in 2021, and it's even better news for Publicis management—6,000 managers are getting back pay after voluntarily taking pay cuts.

A music video for the artist's 2013 album came together fast.

We're thrilled to announce Andréa McBride John and Robin McBride, co-founders of McBride Sisters Collection—the largest Black-owned wine company in the world, and one of the most inclusive, accessible and socially aware— will join us as Main Stage speakers at Challenger Brands, a Brandweek Virtual Experience on Feb. 22-25. Don't wait, prices increase on 2/9—use code NLSUB20 for an extra 20% off* and register now.

*new registrations only. 

Good Eggs just raised a hundred million dollars and will invest in new jobs in Bay Area.

BBC Creative finds another innovative way to ramp up the drama of out-of-home.

And have a huge impact on our collective health.

Network looks to project stability into next season, when normalcy could return post-Covid.

Funds will go to help agencies modernize their buying and planning practices.

'We’ll only judge the work,' promises the awards show as it has some fun with last year's big winner.