WardsAuto Dealer 5
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WardsAuto Dealer 5
 

OCTOBER 20, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Friday, Oct. 20. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Hurricanes are coming, let’s go car shopping! Tracking technology shows some unusual customer behavior.

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Auto dealerships need to redefine the new four Ps of automotive marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the four Ps in context of a rapidly evolving industry.

2.

Here are three ways to court modern car shoppers.

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3.

In the face of the NAFTA dust-up, Canadian trade officials present a picture of calm and appear hopeful a better three-way trade agreement with the U.S. and Mexico will emerge.

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Digital Retailing: Driving the Digital Deal
Today’s consumers have come to expect a seamless online-to offline shopping and buying experience. Download the Dealer.com white paper, Driving the Digital Deal, and learn how to use digital retailing to meet consumer demand, streamline the sales process, and boost your bottom line.

4.

Total dealership employment in trending toward a record, according to NADA.

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5.

Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...