Innocean Worldwide, the Hyundai Motor Company's global advertising division, will soon announce a deal to acquire American independent creative agency David & Goliath, according to multiple parties who have spoken to Adweek on background. Sources say the South Korean auto giant seeks to expand its international advertising business by buying the El Segundo, Cal. agency,...
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December 12, 2017
Advertising & Agency Daily
Your overview of the agency world
Hyundai’s Innocean to Acquire Independent Agency David & Goliath
In the Wake of a Sexual Harassment Scandal, The Martin Agency Names New CEO
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