| | | | | Hyundai’s Super Bowl Ad Is Called the Most ‘Effective’ in Emotional and Practical Metrics Unruly's ranking measures everything from brand perception to purchase intent By Tim Nudd Video ad tech company Unruly introduced a new combined metric this year, EQ Score, to rank ads based on their "likely emotional, social and business impact." Applying the EQ Score to the Super Bowl LI commercials, Hyundai came out on top--creating what Unruly called the "most effective ad" of Sunday night. Unruly used a survey...
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| | | | | | | | How Spam Used the Super Bowl to Kick Off Its Sizzling New Message >From out of the cupboard and into the frying pan By Robert Klara Did you know that right now, as you read this, the pantries of one-third of American homes contain Spam? (We mean the precooked pork product, not the junk mail.) Using 2016's tally of 125.82 million households in America, that comes to nearly 43 million homes with a can of Spam on the shelf. That's a...
Read more » | | Oscar Nominee Viola Davis Salutes All the Early Risers in New Delta Campaign A snappy tribute to go-getters By Patrick Coffee Some people just want to rock and roll all night and party every day. The more productive among us, however, prefer to get going while the rest of the world sleeps. Delta's newest ad is a tribute to those early risers, the ambitious strivers who are all about getting things done--you know, the Tracy Flicks...
Read more » | | GE Imagines a World Where We Treat Female Scientists Like Celebrities Delightful work from BBDO aims to bridge gender gap in science By Kristina Monllos Millie Dresselhaus, the first woman to win the National Medal of Science in Engineering, is treated like a Kardashian--photographed, celebrated, followed--in BBDO's new campaign for GE. The 60-second spot is part of GE's audacious plan to employ 20,000 women in STEM roles by 2020 and to have 50/50 gender representation in its technical entry-level programs...
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| | New Oreo Campaign Reminds You How Delightful Dunking Cookies Can Be Brand debuts 3 spots starring Shaq, Neymar and Christina Aguilera By Katie Richards What's the best part of eating an Oreo? Some might say just eating it. For others there's a ritual involved. First you twist the cookie, then lick the cream filling, put the cookie back together, dunk the Oreo in milk and then, finally, eat it. A new campaign from Oreo, the "Oreo Dunk Challenge," seeks...
Read more » | | The Inside Story of How Mr. Peanut Learned to Dab, and Got Nominated for a Shorty Award New video aims to up mascot's chances By Robert Klara It's not often that a peanut makes news, but just in case you missed it, it happened over Thanksgiving. Mr. Peanut--Planters' monocle-wearing, top-hatted mascot--had taken his place atop the Nutmobile in the Macy's Thanksgiving Day Parade. Like countless other brand mascots at the event, Mr. Peanut spent his time bowing, waving and variously acknowledging the...
Read more » | | Best and Worst Super Bowl Ads: A Bonus Adweek Podcast Episode Let's talk celebs, boycotts and big trends By David Griner Super Bowl LI is in the books, but there's still plenty to say about this year's crop of ads--and the social snark brands were dishing out in real time. In a bonus episode of Adweek's weekly podcast, "Yeah, That's Probably an Ad," our panel recaps the night's wins, losses, controversies and baffling brand moments. On...
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