It’s been a year since George Floyd was murdered and brands made swift promises to commit to DE&I initiatives amid the summer of social unrest that followed. Global agency R/GA launched an effort called Make Change to keep them honest about their efforts. We talked to Jai Tedeschi, vp and global executive director of culture and operations, who is overseeing the mission. “I am not the head of diversity. That’s the job of everyone,” she said. Read more below.

• R/GA's vp and global executive director of culture and operations is embedding the DE&I challenge in how the agency functions day to day.
• This week’s Digiday+ Marketing Briefing looks at how marketers are shifting creative messaging now to lean into and celebrate the return of some sense of normalcy this summer.
• Paid leave for new parents is a sticky issue among corporations, which have varying policies on how long, and who can take advantage of this benefit.
• In 2020, Klarna increased its advertising budget with a particular focus on more social media, publisher partnerships and celebrity influencer campaigns.
• As vaccinations become more widespread and business plan IRL returns, some fashion brands have made the decision to reinvest in office space.