'I can't see how my ads work if I can't target people': Confessions of a marketer

Recent moves by Google, Apple and Mozilla to restrict third-party cookie targeting is forcing marketers to decide when to dismantle targeting and attribution models built on cookie histories.

September 13, 2019

From a chief marketer revealing their fears about a crackdown on cookies to Bloomberg Media doubling its subscriptions this year, here are today's top stories. Read more below. In our latest Confessions, a marketer revealed they would have to spend eye-bulging sums to remold their ad tech stack to handle cookie-less targeting. Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching a double-digit percentage of total digital revenue in 2020, according to the publisher. Some women are leaving agencies to go freelance after dealing with harassment in order to feel safer while still pursuing a career in advertising. In Digiday magazine, the creators and stars of “Lonelygirl15” recount its significance within YouTube’s history and internet culture in an oral history. Other things to know about Today is your last chance to be recognized as the best in media and marketing through the Digiday Awards. See the full list of categories and learn more here. Influencers are the lifeblood of today's affiliate marketing programs — but picking the right ones is crucial. Marketers need strategic tips for building diverse partner portfolios that meet the needs of their programs. Sponsored by Tune.

Top Stories

The Confessions 'I can't see how my ads work if I can't target people': Confessions of a marketer Recent moves by Google, Apple and Mozilla to restrict third-party cookie targeting is forcing marketers to decide when to dismantle targeting and attribution models built on cookie histories.

howdy! Subscriptions Bloomberg Media to double subscriptions this year Bloomberg has a dynamic paywall based on 22 criteria, like how long you spend on its site, traffic referral source, number of visits — indicating when readers are more likely to convert Sponsored by IAS What are you doing about brand safety and suitability? For a $5 Starbucks gift card, take this survey and tell us: Is the digital media industry taking brand suitability and brand safety seriously enough? What else needs to be done? Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE 'It's almost like a treasure hunt': Inside the world of paid Amazon reviews Amazon’s got a thriving market for fake reviews. This black market lives mostly in chat and social platforms; Facebook is where it really thrives. Sponsored by Impact Research: Automation and self-service are key to influencer marketing According to new research, marketers are modernizing their affiliate and influencer campaigns by making self-service easier for their partners. In addition, they're introducing automation wherever they can. howdy! Vox, CNN, Ellen Digital Network and more are this year’s Digiday Publishing Awards winners CNN, Ellen Digital Network, NBA, National Geographic and Bustle are among the winners for this year’s Digiday Publishing Awards, which recognize the companies modernizing digital media. Advertisement Sponsored by PubMatic Survey: Cutting down on ad tech partners For many industry pros, cutting down on ad tech partners has been the only way to make programmatic less convoluted and inefficient. Take this survey and tell us: What problems drove you to "supply path optimization?" howdy! DIGIDAY+ MEMBER EXCLUSIVE The Rundown: Content and commerce gets a second look Many publishers are betting that content and commerce, long a dream, can finally be realized with media brands building “authentic” connections with an audience that can then build direct-to-consumer product businesses. howdy! Brands in Culture 'We're doing an evolution': Inside Playboy's extreme makeover Playboy is more politically and socially conscious than ever, but is it sustainable? All Latest Stories

DTC Era The Laundress co-founder Lindsey Boyd: Retaining customers is more important than acquiring new ones Lindsey joined Shareen Pathak on this week’s episode of Making Marketing to discuss how to balance a brand's growth ambitions with reality, why retention is more important than acquisition, and what it means to be direct to consumer.

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